The Benefits of Point of Sale Displays
Point of sale (POS) or point of purchase (POP) display systems are an essential tool to any businesses sales and marketing strategy, with the key aim being to direct the customers vision to current promotions, offers and deals in the hope that they will spend more money in store. Displays used for point of sale are known as pos displays.
The appearance and style of point of sale displays carries much of the same importance of that of the store and the stock itself and should aim to continue the store or brand image/ethos through to ensure the target market is reached and maximised to the greatest potential.
It is important therefore to ensure that point of sale units are displayed in the most attention grabbing, eye drawing position in the store to help direct the custumer as required. Customers like to be informed and will appreciate clearly displayed information that attempts to help them make the most suitable purchasing choice. In fact, research has proven that point of sale (or purchase) displays have a tangible impact on sales results by customers who perhaps would spend less should the promotions not have been displayed.
There are a seemingly limitless number of design possibilities to achieve your point of sale display needs that can be fulfilled using a variety of materials such as acrylic and cardboard, and in a broad range of styles, either in standard format e.g. multi-tiered wall mounted display units, or perhaps fabricated to bespoke design requirements that look to amplify the brand image of the store and its products and devise the best opportunity to drive sales.